Nike
Youtube Channel)
Thursday, May 31, 2018
Monday, May 28, 2018
Outrageous Nike Mercurial Vapor 360: Not just a sweet spot
The Hershey Company has partnered with Christian Pulisic, (Borussia Dortmund) and the U.S. National team, to custom a pair of Nike Mercurial Vapor 360 cleats for the popular player . The chocolate firm recruited Dominic “The Shoe Surgeon” Chambrone to make the midfielder candy-inspired cleats.
The shoes were made to celebrate a new product launch, of the Reese’s Outrageous bars .
,br> The much sought after, Pulisic is a lifelong fan of Hershey chocolate is proud to wear his new cleats and said. “It’s a dream come true to partner with Hershey. I literally feel as happy as a kid in a candy store.”
The Hershey Company confirmed there are 10 more pairs in existence, but these are not available for purchase.
Friday, May 25, 2018
Wednesday, May 23, 2018
Asics Gel-Kayano 25: Out of this world shoes
The technology of shoe making has radically changed in the last quarter of century. Not only are shoe designs different the manner in which they are made and tested has also altered beyond recognition. Material labs help build shoes from scratch by creating new polymer mixes and adjusting sole moldings to suit foot function. New materials are tested in space age labs which include climate chambers to replicate almost any condition on earth, and also sophisticated biomechanics laboratories. A good example is the new Asics Gel-Kayano, was developed at the Asics Institute of Sport Science in Kobe, Japan.
The original trainer was launched in 1993 and incorporated a combination of suede and mesh overlays with different gels sandwiched into the midsoles of the rearfoot and forefoot. The sixth version was released seven years later, and was constructed to absorb impact of peak force. A decade on, the 16th generation in 2010, aimed to stabilize a runner’s foot by keeping it straight during stance phase of running. The 23rd version was 55 % lighter than the industry standard and incorporated FlyteFoam®.
For the 25th anniversary model, designers created two new styles of FlyteFoam® i.e. Lyte and Propel. FlyteFoam Lyte contains nanofibers trapped between air bubbles which makes the thinner midsoles lighter (under 12 ounces) than previous models but also increases both the strength and durability than conventional EVA foam.
More reading
Bengtson R. (2011) The Complete History of the ASICS GEL-Kayano
Tuesday, May 22, 2018
Kicks by Nicholas Smith
Nicholas Smith’s “Kicks: The Great American Story of Sneakers” (Crown, 320 pages, $26) describes the cultural history of America’s most fetishized object i.e, The Sneaker. From the humble origins of rubber soled canvas topped shoes in the mid 19th century and the rise of leisure among the masses he describes the evolving sportshoe and its integration into codified games and athletics, Tracing the impact of sport shoe giants such as adidas and Nike, he considers the cultural significance of ‘rubbers’, in today’s ashfelt jungle and celebrity culture. “Kicks” is a must for all ‘sneakerfreakers.’
Sneakers: An American Tale
Sneakers: An American Tale
From the high-end to low-end, high-tops to trainers, what makes a sneaker great, and what is it about athletic shoes that make them such a symbol of Americanness? Listen to a penel of experts.
Sneakers: An American Tale !A WAMU 88.5
Thursday, May 10, 2018
Vans in cans: Trump protest shoes
Just as the POTUS banned Irn Bru from his Scottish Golf Resorts , Vans have released a blue, orange and white pattern sneaker in almost the exact same shade as the famous Scottish beverage. Fashion and Irn-Bru lovers alike have been sent into a frenzy over the new kicks.
The Vans Anaheim Old Skool style in the ‘OG Blue and Gold’ colourway have proven so popular they have sold out at online retailer ASOS. Dubbed ‘Vans like cans’, I wonder who will be the first at Trump’s Scottish resorts to tee off, wearing them ?
Wednesday, May 9, 2018
Tuesday, May 8, 2018
The future of 3 D printing: adidas Futurecraft 4
Adidas wants to be the first shoe company to implement large-scale production using 3D printing, whilst rivals Nike, Under Armour and New Balance are undertaking their own 3D printing experiments. Adidas, now in partnership with Carbon , a US-based vat polymerization 3D printing company, intend to start production on the Futurecraft sole. Vat polymerization refers to a number of 3D printing technologies that all build up an object in a vat of photopolymer using a laser or other light source. Adidas has announced that it plans to 3D print 100,000 shoe soles of its Futurecraft 4 shoe by 2018. The current manufacturing costs are higher than a shoe made in Asia with traditional methods, but the German company may eventually relocate their production of shoes away from Asia, to highly automated factories in Germany. Approximately four million people are employed in Bangladesh’s garment industry which is responsible for 81% of that economy’s exports.
Friday, May 4, 2018
Subscribe to:
Posts (Atom)